AMA doesn't sell communication activities; we solve communication problems.
Strategic Communication Services
We don't just communicate — we build the infrastructure your organisation needs to be heard, understood, and trusted in East Africa.
Problems we solve
Entering a market where people don't understand you.
Having visibility without stakeholder trust.
Communicating organisational change.
Building reputation before a crisis.
Turning complex work into a story people understand.
Aligning employees around strategy.
What we do
capabilities we use to solve those problems
From strategy through execution and measurement — full communications support for organisations that take their reputation seriously. Any of these can be a standalone engagement or part of a wider strategy; most clients start with one and add others as trust builds.
Communication Strategy
Where most engagements begin. We sit with your leadership, work out what you're actually trying to do, and write the plan, objectives, audiences, messages, channels, measurement — the whole picture, on paper.
Stakeholder Engagement
Stakeholder Engagement Mapping who matters to your organisation and how you'll build relationships with them over time. Government, community, media, partners, staff. Not one-off outreach — the actual work of being known.
Crisis Management
When something breaks — a story, a policy, a partnership — the first 24 hours decide the next twelve months. We build the response plan before you need it, then handle it with you when you do.
Media Relations & Training
We know the journalists who cover your sector here. We also know how quickly a good interview turns into a bad headline. So we run both sides — the media relationships and the media training that makes them worth having.
Content Creation
Writing, video, podcasts, social campaigns, print. Made in-house with local teams, to a standard that reads internationally. Ask for our reel.
Digital and Social Media Training
Two options. We run your channels ourselves, or we train your team to run them well. Either way, the goal is a system your organisation can sustain long after we're gone.
Employee Engagement
Internal communications, team retreats, and engagement programmes. Your external message rarely lands if your own people aren't behind it — this is where we make sure they are.
Communications Talent Scouting
Recruitment for communications, marketing, and business development roles. We know who's good in this market, who's between roles, and who to introduce you to. It's how we helped Holland Greentech build the team behind their 2023 revenue goal.
How We Work
Four phases. In this order, always.
Most agencies start at phase three. We think that's why so much of the work in this region fails to land.
01
Discovery
We spend real time understanding your world before we recommend anything. Who your audience actually is, what they already believe, what your competitors sound like, what the media in your sector covers, and where the openings are.
02
Strategy
A plan you'll actually use. Objectives, messages, audiences, channels, and how we'll know it worked. We write it with your team, not for them — because a strategy nobody helped shape rarely gets followed.
03
Execution
The visible work. Content, media outreach, events, campaigns, internal comms, training. This is where most agencies start; we only start here once the first two phases are done.
04
Measurement
What shifted. Coverage, engagement, sentiment, reputation. We review monthly, adjust the plan, and tell you what's working and what isn't — including when the answer is uncomfortable.